{"id":244635,"date":"2024-06-25T12:25:43","date_gmt":"2024-06-25T18:25:43","guid":{"rendered":"https:\/\/traumahealing.org\/?p=244635"},"modified":"2026-04-13T09:25:44","modified_gmt":"2026-04-13T15:25:44","slug":"connecting-to-conscious-marketing-my-se-journey-by-rebecca-schwartz-ma-mba-director-of-marketing-creative-services","status":"publish","type":"post","link":"https:\/\/traumahealing.org\/connecting-to-conscious-marketing-my-se-journey-by-rebecca-schwartz-ma-mba-director-of-marketing-creative-services\/","title":{"rendered":"Connecting to Conscious Marketing: My SE\u2122 Journey   By Rebecca Schwartz, MA, MBA, Director of Marketing &#038; Creative Services"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><span data-contrast=\"auto\">When I first joined the staff at SEI, I did not expect it to profoundly reshape my approach to marketing\/communications and business development. As someone with a storied background in for-profit sectors, I was initially unsure how I would fit into the SE\u2122 community. Of course, the mind and body are connected, and healing needs to incorporate a bottom-up approach. I voraciously devoured every article, book, and study about SE\u2122 I could find. As a marketing\/communications professional, research and information are key to successful strategies.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From the first days at SEI, I intended to take the 8-module SE\u2122 Professional Certificate Training Program. It took a couple of years to find the time to make the extra effort. In 2023, after some prodding from friends and colleagues, I finally had the opportunity to attend the training in Palm Springs, marking a significant turning point in my journey.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, as my research, reading, interaction, missteps, and forward movement unfolded, I found myself not just observing, but becoming an integral part of this remarkable community. The SE\u2122 community welcomed me with open arms, curious about the perspective I brought from the world of marketing and communications. This openness allowed me to make connections I never anticipated. I engaged in deep conversations with faculty, coordinators, assistants, students, SEPs\u2122, board members and other professionals, each interaction broadening my understanding of SE\u2122 and its potential impact.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As I immersed myself in the training, I began to see marketing through a new lens. The SE\u2122 principles of interconnectedness, body awareness, and resiliency started to infuse my approach to business development. I realized I can apply my existing skills to a more conscious, ethical way that aligned with my lifelong core values and the ethical tug-of-war with my chosen career path. The added benefit was that they also aligned with SE\u2122 mission, vision, and values.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Connecting with the SE\u2122 community also opened my eyes to the power of authentic storytelling. As I witnessed the transformative journeys of participants, I recognized the importance of sharing these stories in a way that was both compelling and ethically considerate. This realization led me to develop a more nuanced, sensitive approach to creating strategies that emphasize the importance of Somatic Experiencing\u00ae as a formidable healing modality.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The training deepened my commitment to conscious marketing. I began to see my role not just as promoting a service, but as contributing to a larger mission of transformative healing. This shift led me to seek out more ethical, transparent marketing practices that truly serve the SE\u2122 community and future students.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Throughout the training, I feel a profound sense of belonging to the SE\u2122 community. SE\u2122 transformed and elevated my marketing, communications, and business development, infused with a new level of consciousness and purpose. I now approached my work with a deep respect for the SE\u2122 principles, always considering how our outreach could support rather than overshadow people's healing journeys.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This experience has forever changed how I view my role in marketing and business development. I have learned that it is possible to align business goals with ethical, nervous system resolution-informed practices. My connection to the SE\u2122 community has not only enhanced my professional skills but has also given me a new sense of purpose in my career.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">As I continue my journey with SEI, I am excited to use my enhanced skillset to contribute to the growth of this vital field in a way that remains true to its core values. The SE\u2122 training has not just taught me about a new modality; it has shown me a more conscious, connected way of approaching my entire professional life and has given me a community that is outstandingly compassionate, and one in which I belong.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3800,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":""},"categories":[537],"tags":[],"formats":[],"class_list":["post-244635","post","type-post","status-publish","format-standard","hentry","category-featured-stories"],"acf":[],"dsm_author":{"name":"SEI Communications","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/e8a65811269464525c652de6572498ab97a7dee8e8853fe9c27ecf887da5122d?s=96&d=mm&r=g","archive_link":"https:\/\/traumahealing.org\/author\/seicommunications\/","biodata":""},"dsm_categories":[{"term_name":"FEATURED STORIES","term_id":537,"term_link":"https:\/\/traumahealing.org\/category\/featured-stories\/"}],"dsm_attachment_categories":[],"dsm_featured_image":null,"dsm_comment_count":0,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Connecting to Conscious Marketing: My SE\u2122 Journey  By Rebecca Schwartz, MA, MBA, Director of Marketing &amp; 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