{"id":987505214,"date":"2026-03-12T12:57:47","date_gmt":"2026-03-12T18:57:47","guid":{"rendered":"https:\/\/traumahealing.org\/?p=987505214"},"modified":"2026-04-30T13:53:57","modified_gmt":"2026-04-30T19:53:57","slug":"strategic-media-messaging-consultant-2","status":"publish","type":"post","link":"https:\/\/traumahealing.org\/strategic-media-messaging-consultant-2\/","title":{"rendered":"Strategic Media &#038; Messaging Consultant"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>RFP: Strategic Media & Messaging Consultant<\/strong><br \/><strong>Client: Somatic Experiencing\u00ae International (SEI)<\/strong><br \/><strong>Engagement Type: Part-Time Contract (Avg. 10 Hours\/Week)<\/strong><\/p>\n<h2>1. Purpose of the Role<\/h2>\n<p>SEI is seeking a specialized PR Consultant or Boutique Firm to serve as our External Voice Architect. Unlike a traditional broad-scope agency, this partner will focus on two high-leverage pillars: refining our global narrative\/messaging and securing high-tier media connections. This role is designed to be highly efficient, collaborating directly with SEI\u2019s Co-Executive Directors and Marketing Leadership.<\/p>\n<h2>2. Streamlined Scope of Work<\/h2>\n<p>To maintain a 10-hour-per-week threshold, the scope is limited to the following high-impact activities:<\/p>\n<p><strong><em>Pillar A: Messaging & Narrative Strategy <\/em><\/strong><em>(Approx. 3 hours\/week)<\/em><\/p>\n<ul>\n<li><strong>Global Messaging Framework<\/strong>: Create a \"One-Voice\" Guide: A finalized 2-3 page global messaging framework in multiple languages.<\/li>\n<li><strong>Thought Leadership Positioning<\/strong>: Ensure publication of one high-level \"point of view\" piece (Op-Ed or LinkedIn long-form) per month for SEI leadership.<\/li>\n<li><strong>Narrative Guardrails<\/strong>: Create a \"messaging cheat sheet\" and support the marketing team to create \u201cmessaging training\u201d for faculty, training organizers, and staff to ensure SE\u2122 is described<br \/>accurately and distinctively in internal and public forums.<\/li>\n<\/ul>\n<p><em><strong>Pillar B: Media Connections & Outreach<\/strong> (Approx. 7 hours\/week)<\/em><\/p>\n<ul>\n<li><strong>Targeted Pitching<\/strong>: Conduct monthly, high-touch outreach to \"Tier 1\" journalists in healthcare, wellness, and mental health.<\/li>\n<li><strong>Establish a Network<\/strong>: A vetted list of 10\u201315 \"friendly\" journalists who now recognize SEI as a primary source for trauma-related stories and 2\u20134 high-impact placements in major outlets (e.g., NPR, NYT, Wellness-focused publications)<\/li>\n<li><strong>Media Bridge-Building<\/strong>: Facilitate direct introductions between SEI subject matter experts and relevant podcast producers, editors, and conference curators.<\/li>\n<li><strong>Vetting Inquiries<\/strong>: Create a vetting approval process training for first points of contact for incoming media requests to ensure alignment with SEI values.<\/li>\n<li><strong>Media Relations Training<\/strong>: Provide media relations training for key spokespeople within the organization.<\/li>\n<\/ul>\n<h2>3. Submission Requirements<\/h2>\n<ul>\n<li>If interested, please email the following materials to <strong><a href=\"mailto:kgiese@traumahealing.org\">Krysti Giese<\/a><\/strong><strong>. <\/strong>Submissions will be considered on a rolling basis beginning on <strong>March 16th<\/strong> and will remain open until the selection is made.<\/li>\n<li><strong>Tailored Cover Letter<\/strong>: A concise letter (1\u20132 pages) detailing:<br \/>o Your approach to translating Somatic Experiencing concepts for a mainstream audience.<br \/>o A summary of your existing relationships with journalists and publications in relevant sectors.<\/li>\n<li><strong>Portfolio & Relevant Experience<\/strong>: Highlighting previous contract or consulting roles for mission-driven organization.<\/li>\n<li><strong>Portfolio Sample<\/strong>: One recent example of a successful media placement you secured or a messaging framework you authored.<\/li>\n<\/ul>\n<h2>Interview Timeline<\/h2>\n<ul>\n<li>We respect your time and aim for an efficient, transparent selection process:<\/li>\n<li><strong>Round 1: Initial Screening<\/strong> (30 mins via Zoom)<br \/>o <em>Focus<\/em>: Values alignment, initial messaging philosophy, and chemistry.<\/li>\n<li><strong>Round 2: Strategic Deep Dive<\/strong> (90 - 120 mins via Zoom)<\/li>\n<li><strong>Reference Check & Selection<\/strong>: Top candidates will be asked for two professional references.<br \/>o Goal Selection Date: March 23, 2026.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>SEI is seeking a specialized PR Consultant or Boutique Firm to serve as our External Voice Architect. Unlike a traditional broad-scope agency, this partner will focus on two high-leverage pillars: refining our global narrative\/messaging and securing high-tier media connections. This role is designed to be highly efficient, collaborating directly with SEI\u2019s Co-Executive Directors and Marketing Leadership.<\/p>\n","protected":false},"author":3800,"featured_media":50771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":""},"categories":[664],"tags":[],"formats":[],"class_list":["post-987505214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers"],"acf":[],"dsm_author":{"name":"SEI Communications","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/e8a65811269464525c652de6572498ab97a7dee8e8853fe9c27ecf887da5122d?s=96&d=mm&r=g","archive_link":"https:\/\/traumahealing.org\/author\/seicommunications\/","biodata":""},"dsm_categories":[{"term_name":"Careers","term_id":664,"term_link":"https:\/\/traumahealing.org\/category\/careers\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-150x150.png","medium":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-300x285.png","medium_large":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-768x731.png","large":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-1024x974.png","1536x1536":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert.png","2048x2048":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert.png","et-pb-post-main-image":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-400x250.png","et-pb-post-main-image-fullwidth":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-1080x675.png","et-pb-portfolio-image":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-400x284.png","et-pb-portfolio-module-image":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-510x382.png","et-pb-portfolio-image-single":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-1080x1028.png","et-pb-gallery-module-image-portrait":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-400x516.png","et-pb-post-main-image-fullwidth-large":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert.png","et-pb-image--responsive--desktop":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert.png","et-pb-image--responsive--tablet":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-980x932.png","et-pb-image--responsive--phone":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert-480x457.png","tenweb_optimizer_mobile":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert.png","tenweb_optimizer_tablet":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert.png","full":"https:\/\/traumahealing.org\/wp-content\/uploads\/2021\/04\/SomaticExperiencingLogo_vert.png"},"dsm_comment_count":0,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategic Media &amp; Messaging Consultant - Somatic Experiencing\u00ae International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/traumahealing.org\/strategic-media-messaging-consultant-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Media &amp; Messaging Consultant\" \/>\n<meta property=\"og:description\" content=\"SEI is seeking a specialized PR Consultant or Boutique Firm to serve as our External Voice Architect. 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